welcome
designers
The fashion show is dead, long live the fashion show! Out of the ashes of a year full of challenges to the industry, the only thing that has become certain is change. Just like fashion does season after season, the industry has had to reinvent itself. The disruption that has been 2020/2021 has forced us to rethink the reason and value of the physical show. Not only has the pandemic accelerated trends that had been in progress for years but has also brought us the opportunity to use technology to redefine how the future of the industry will look like. As a designer you are no longer constrained by the fashion calendar or the physical runway show. You are now free to push the boundaries of when, where and how your collections are presented. As well as how you communicate with your customers, and how buyers can reach you to acquire your products.
Although the traditional runway show may not be completely dead yet, virtual and digital presentations have opened up a new world of touch points to engage with your audience via innovative storytelling experiences. The creative use of technology allows you to reach much bigger audiences via the digital space and provides greater freedom to efficiently target and attract potential buyers. As the industry continues to transform itself, you will need to adapt with it in order to remain relevant. Even with social distancing requirements and large gathering limitations being lifted in every fashion capital, you will still be required to look for more creative, non-traditional ways to showcase new collections and garments. You will need deploy new business strategies to reach your customers. So it is with great pleasure we would like to cordially invite you to our studio’s new digital marketing platform: urbn.ist
from basic
to magnificent
The urbn.ist is the world’s first multi-market, multi-lingual fashion showcase and marketing platform. By unbinding your brand from the basic one-size-fits-all runway show, you get full creative control of how your collections are portrayed with a portfolio of customized omni-channel, ultra premium digital products that stimulate dialogue and create deeper relationships with larger audiences. With greater creative options come greater opportunities to stand out from your competition and produce a magnificent showcase that reflects your brand’s core vision and values.
With over 10 years of experience in the media and content creation space, our studio has pioneered the art of commercial fashion photo and short form video. We will walk you through the process of creating a globally reusable presentation along with all materials needed to strategically place your brand in every content platform, in every fashion capital. All translated to each market´s native English, Spanish, French and Italian languages. Allowing unprecedented reach beyond your local home market.
For too long, geographical borders and language barriers have needlessly stood in the way of designers and the rest of the globe. We have taken it upon ourselves to dismantle that. Now for the first time, you have at your disposal a complete turn-key solution that facilitates cross border marketing on a global scale. By helping you separate yourself from the marketing and advertising creative process we you to focus on what matters most:
Your designs.
“urbn.ist is the world’s first multi-market, multi-lingual fashion platform”
fashionably
distanced
With every major fashion house reinventing their marketing strategies in order to remain relevant, there has never been a better time to part with the basic one size fits all runway show. The world is your new stage and your presentations can be as creative as your collections. The advantages of the urbn.ist platform are undeniable:
Location Independent
No need to keep your brand locked to your local market. Un-tethering your next collection’s presentation from a physical show opens the entire world as the stage to produce your next showcase. With our talent casting and location scouting expertise, that destination campaign of your dreams is a lot closer than you think.
Reusable, Sustainable
For years the industry has been trending towards having a more sustainable and environmentally conscious foot print. The traditional catwalk is inherently tied to the limited reach of the audience and the generosity of press in attendance. Our reusable multi format showcase is transmitted directly on your target audience's preferred media consumption platform. Each media asset is optimized for each platform's native format in order to maximize audience retention and offer the best viewing experience.
Multi-lingual, Multi-Market
All our marketing products are designed to cross borders and break the language barrier that has always stood between brands and new international markets. Your deliverables and press kit package come complete with fully translated marketing materials ready to present your brand in every major fashion capital and tap into an expanded pool of press and potential buyers that would be impossible to reach through a physical runway show only.
Reclaim Creative Control
From the release schedule to preplanning the optimum vantage points to show each piece, you are in complete control to achieve maximum impact and accent the most important details of each garment individually. By choosing the location backdrop where you will present your collection, you not only separate your campaign from everyone else, but also introduce a new element that becomes part of the campaign's story.
harness the
power of motion
At the core of every well polished marketing campaign lies a captivating video production. Motion has long replaced words and images as the most effective way to expand reach, create brand loyalty and carry a message to any given audience. Video facilitates more meaningful connections and fosters sensory engagement in ways no other medium can.
Whether going for one of our signature cinematic fashion films or bringing still images to life through our Portrait in Motion product, video will be the centerpiece from where there rest of your marketing materials stem from. Allowing for cohesive visuals that match your collection and the rest of the campaign’s aesthetic. As with all our still / press kit materials, dialogue is captioned and translated for each market’s native language. All assets are individually optimized in vertical and horizontal orientation to properly match each social platforms native format. With solid, multilingual video assets as the foundation of your collection’s presentation, you will be able to amplify your brand’s presence globally, online and off.
choose your
destination
We know how complicated creating a new collection can be. We have packaged a comprehensive turn-key solution that takes the guesswork out of producing your showcase. Just decide where you would like your campaign to go. You take care of the fashion, we take care of the rest. Here is what is included:
Digital Assets
x10 Look Collection Live Showcase in your location of choice.
x30 Image Photo Location Editorial with 3 images per look.
x30 Image Photo Look Book with 3 images per look.
x30 Behind the scenes branded vertical video stories for Instagram.
x30 Behind the scenes branded vertical video reels for Instagram.
x10 Individual look clips from Live Showcase video.
x1 Long form Live Showcase video.
x1 Designer or brand video interview.
x1 Designer or brand print interview.
x1 Long form behind the scenes video.
x1 Press kit with release.
x1 Showcase press / buyer invitation.
x1 Permanent website profile in 3 languages.
Production Services
Pre-production consulting.
Market hashtag research.
Graphic design.
Location scouting.
Model scouting.
Hair and makeup.
Editing and post production.
All captioning and translation for video / print interview, press kit, invitations and website.
______
$4900
For less than half the investment of the legacy, unsophisticated 15 minute runway show, you can get an all inclusive showcase with higher quality, multi-lingual, multi-market assets. All formatted to ensure brand consistency across your preferred platforms and enough content and marketing materials to last an entire season. For more information on this and the rest of our services or for a free consultation on how the urbn.ist can propel your designs to be seen on the global stage, send us a message using the contact form above.
